
Biography: Dr. Marc Davis is Social Media Guru at Yahoo! Inc.
His work focuses on creating the technology and applications that
will enable daily media consumers to become daily media
producers. His research encompasses the theory, design, and
development of digital media systems that leverage contextual
metadata and the power of community to enable people around
the world to produce, share, and remix media. Marc earned his
B.A. in the College of Letters at Wesleyan University, his M.A. in
Literary Theory and Philosophy at the University of Konstanz in
Germany, and his Ph.D. in Media Arts and Sciences at the
Massachusetts Institute of Technology Media Laboratory.
The basis for social online interaction is to root technological
developments in the understanding that information interest is based
on sensory experiences that is shaped and filtered by emotional and
cultural memories. Exploring a museum, a city or a virtual
knowledge space is an infinitely personal experience that exists as a
multi-modal / multi-media memory that constantly changes as we
experience again and again - and we would like to communicate this
change. The sensory experience can be determined by many
different factors: navigation, speed, focus. In addition we perform
actions that act as component of our strategy to achieve the goal:
random exploration of the physical space or the intellectual space,
follow the shortest paths to reach artifacts in a museum or places in a
city, or look for different intellectual invitations. How we proceed
depends on our experiences of similar places or events. If a system
has access to some of these components it can to some extend
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